Users Of Facebook In World New 2019
Users Of Facebook In World
This year, 169.5 million people in the United States-- or majority of the population-- will certainly make use of Facebook, a 0.9% boost from 2017, according to our quotes.
By the end of the forecasting period (2022 ), we anticipate Facebook's individual base to expand to 176.3 million. That's many thanks, in large part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an even quicker rate than we previously anticipated, older age groups are accessing the social system extra-- especially the 55-to-64 and 65-plus age.
" Each of those age groups will certainly include approximately 1 million new customers in 2018, which is meaningful thinking about Facebook's user base all at once will certainly boost by just 1.6 million," said eMarketer senior projecting expert Chris Bendtsen. "What this means is that Facebook is adding more brand-new older customers than it's shedding more youthful ones."
In general, Facebook's use among 55- to 64-year-olds will increase by 4.9% in 2018. And usage amongst those 65 and older is expected to boost by 6.0%.
At the same time, Facebook's usage among those 11 as well as more youthful will decrease 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age will decrease by 5.6% as well as 4.5%, respectively.
Teens may be changing from Facebook, however it's still the No. 1 social media network amongst millennials, Gen Xers as well as boomers.
As a matter of fact, baby boomers favor Facebook over various other social apps, like Pinterest, Instagram and also specifically Snapchat. This year, we expect 31.9 million individuals because cohort to use Facebook.
" Facebook is still executing well in these older age groups," stated eMarketer major analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 and also older, however Facebook remains their platform of option."
" It's where their family and friends are, as well as its functions know as well as secure," she added. "Despite Facebook's commonly promoted issues with information privacy, hacking and also fake information, a lot of individuals in these age groups are still using it."