Amount Of Facebook Users New 2019
Amount Of Facebook Users
This year, 169.5 million people in the United States-- or over half of the populace-- will make use of Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the projecting duration (2022 ), we anticipate Facebook's customer base to grow to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also much faster rate than we previously anticipated, older age groups are accessing the social platform much more-- particularly the 55-to-64 and also 65-plus age.
" Each of those age will certainly add about 1 million brand-new users in 2018, which is significant considering Facebook's user base as a whole will enhance by just 1.6 million," said eMarketer elderly forecasting analyst Chris Bendtsen. "What this suggests is that Facebook is including more brand-new older users than it's shedding more youthful ones."
Overall, Facebook's usage among 55- to 64-year-olds will certainly raise by 4.9% in 2018. And also use among those 65 as well as older is expected to increase by 6.0%.
At the same time, Facebook's usage among those 11 as well as more youthful will decrease 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will certainly decrease by 5.6% and also 4.5%, respectively.
Teens might be changing from Facebook, however it's still the No. 1 social network among millennials, Gen Xers and also boomers.
As a matter of fact, baby boomers prefer Facebook over other social apps, like Pinterest, Instagram and also especially Snapchat. This year, we anticipate 31.9 million people in that associate to utilize Facebook.
" Facebook is still doing well in these older age groups," said eMarketer principal analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and older, yet Facebook remains their system of option."
" It's where their family and friends are, and its features recognize as well as safe," she added. "Despite Facebook's extensively publicized issues with information personal privacy, hacking as well as fake information, the majority of users in these age are still utilizing it."