Facebook User Count New 2019
Facebook User Count
This year, 169.5 million people in the US-- or majority of the populace-- will utilize Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the forecasting period (2022 ), we expect Facebook's user base to grow to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an even faster rate than we previously anticipated, older age groups are accessing the social platform much more-- particularly the 55-to-64 and also 65-plus age.
" Each of those age will certainly add approximately 1 million brand-new users in 2018, which is significant taking into consideration Facebook's customer base as a whole will certainly boost by just 1.6 million," stated eMarketer senior projecting analyst Chris Bendtsen. "What this suggests is that Facebook is adding a lot more new older individuals than it's shedding more youthful ones."
Overall, Facebook's use among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And also usage among those 65 and also older is anticipated to raise by 6.0%.
At the same time, Facebook's usage among those 11 and also younger will decline 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age group will decrease by 5.6% and also 4.5%, specifically.
Teenagers may be changing from Facebook, yet it's still the No. 1 social network among millennials, Gen Xers as well as boomers.
Actually, baby boomers favor Facebook over other social applications, like Pinterest, Instagram as well as especially Snapchat. This year, we anticipate 31.9 million people in that accomplice to use Facebook.
" Facebook is still carrying out well in these older age," stated eMarketer major expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 as well as older, but Facebook stays their platform of option."
" It's where their friends and family are, and its features know as well as risk-free," she included. "Despite Facebook's widely publicized issues with information personal privacy, hacking and also phony news, a lot of individuals in these age groups are still using it."