Total Facebook Users New 2019
Total Facebook Users
This year, 169.5 million people in the United States-- or over half of the populace-- will use Facebook, a 0.9% increase from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to expand to 176.3 million. That's many thanks, in big part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an even faster rate than we formerly expected, older age are accessing the social system extra-- specifically the 55-to-64 and 65-plus age.
" Each of those age groups will certainly include about 1 million new customers in 2018, which is significant taking into consideration Facebook's individual base as a whole will certainly boost by just 1.6 million," said eMarketer senior forecasting analyst Chris Bendtsen. "What this suggests is that Facebook is including more new older customers than it's losing younger ones."
Overall, Facebook's usage among 55- to 64-year-olds will increase by 4.9% in 2018. As well as usage among those 65 and older is anticipated to increase by 6.0%.
At the same time, Facebook's usage amongst those 11 and also more youthful will certainly decline 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age will decrease by 5.6% and also 4.5%, respectively.
Teenagers may be changing from Facebook, yet it's still the No. 1 social network amongst millennials, Gen Xers as well as boomers.
As a matter of fact, child boomers favor Facebook over other social apps, like Pinterest, Instagram and especially Snapchat. This year, we expect 31.9 million individuals because accomplice to utilize Facebook.
" Facebook is still performing well in these older age groups," stated eMarketer principal analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and older, however Facebook stays their system of option."
" It's where their family and friends are, and its features are familiar and risk-free," she included. "Regardless of Facebook's extensively promoted troubles with data privacy, hacking and fake information, the majority of individuals in these age groups are still utilizing it."